Brand Protection

Brand protection, brand essence is contained in the index for the protection of property rights, that the brand's trademark, patent, trade secrets, domain names and other intellectual property protection. Brand strategy is the key to increase brand awareness and reputation. On the one hand to maintain brand awareness is an important brand competitive conditions, but with the brand once known, the others will be rushed to the counterfeit. Use of trademarks, domain names and other intellectual property legal system to protect the brand, unscrupulous dealers are free to avoid counterfeiting. On the other hand, the brand's reputation is the brand champion to maintain the vitality of the security, the core is high quality, products must be of high quality technical development and innovation, but if developed scientific and technological achievements, patented or not to take business special protection against the disease secret, competitors will be counterfeit, and soon lost the market.

       Contains numerous market is a huge cube of unknown factors, the corporate brand with products or services provided by the span of time and space to grow exponentially, in the parametric space will more and more, potential risks and will also increasingly greater brand crises is inevitable. Prevent crises and reduce the likelihood of a crisis, improve capacity to respond after the crisis, is the process of corporate brand strategy must face.

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