The need for brand protection

In the past, because the protection of our awareness of the brand managers are generally not high, there had been a lot of traditional crafts such as stolen, robbed brand name registration painful lesson. In recent years, with the national legal awareness, and knowledge economy on the concept of innovation, our company's brand protection awareness has been enhanced. According to statistics, in 2001 and Trademark Office received a total trademark applications for goods and services 270 417, compared with an increase of 47,240 in 2000, the number of patent applications have very large increase. China's increasing emphasis on brand owners to use the law to protect their legitimate rights and interests, the use of brand value to obtain greater economic benefits. This point will be on creating brand agriculture is particularly prominent, such as a farmer in Shandong Shouguang City, is viticulture experts, kinds of grapes out of the name after a book not only "greenhouse grape lessons learned", also applied for registration of the "wing name" send grapes trademark, Internet became a "name-wing fruit shop," the boss, in 2001 total revenue amounted to $ 1.7 million. Number of agricultural products in Zhejiang Province reached 3000 registered trademark, accounting for about such marks of 1 / 7, is a veritable brand agriculture province.

       However, the overall situation of China's brand protection can not be optimistic, especially in the field of foreign trade and technology is particularly weak. As in Europe to have six branches of Lenovo Group, the laptop program in 2006 into the European market, but because of the "Legend" trademark has been registered in many countries, forced to use a new brand to enter the overseas market. Although this is not necessarily that he had been squatting, but illustrates a problem that some of our brands during international strategic planning, there is no great importance to IPR protection, ignoring the brand protection issues. Again, according to statistics of China's high-tech field in the majority of the trademark for the foreign enterprises, and the gap is widening every year. A large number of foreign patent applications in China, most are not selling technology products currently on the market, but competition of the market technology products. In this regard, I had related businesses should be on high alert, do not just hard to research and development, in the end not even get patent protection is not qualified.

       Brand protection is an important part of brand operations, can not be ignored.

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