Basic principles of brand innovation

1 the principle of consumer

God. The success of an innovative brand, simply because the consumer's identity reliability. Success of brand innovation and consumer willingness to closely related and ticket number. So that consumers know the brand, understanding the brand, trusted brand, is the most basic principles of brand innovation.

(2) the principle of persistence

     Brand innovation is not a day or two to complete. Brand Innovation is cyclical, is an ongoing process, not a one or two innovation is once and for all. Therefore, brand managers should have the perseverance, conviction, do not give up easily.

3 principles of quality

Brand Innovation is not only to consumers of the brand new content and images, is more important is its inherent quality or service improvement. Quality is the life of brand innovation, there is no guarantee of quality, brand innovation can not achieve the intended purpose.

4 the principle of two-way communication

Whether one reason or another brand innovation is in line with the wishes of consumers, is the need to constantly exchange between businesses and consumers, continue to improve. Therefore, the information transfer is to ensure the success of brand innovation. Lack of two-way communication, communication, brand innovation will fall into wishful situation.

5 principles of market-oriented

     In a market economy, market-determined profit, market-determined competition, the market decided to issue sheets, the market decide the success of the brand. Therefore, the brand's innovation can not only beat the current performance level to assess whether the direction of innovation and the development of light, but should the market trends and direction to determine the brand innovation strategy. Market-centered, market-oriented, is the brand of today's information age, innovation must be one of the important principles to follow. Otherwise, the brand of pure concern for not only not recognized, there may be abandoned by the market.

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