Brand of innovative features

1 efficiency

Brands through innovation could maintain their own eyes or to create new markets, new consumer groups, and thus gain more economic benefits for the enterprise. Master tea drinks from instant noodles to the water to drink in this area is a prime example.

(2) science and technology

Brand Innovation is the process of new technologies, new ideas to use in the process. The new brand includes a high technological content, it is a result of the revolution. Konka Group from the start of production 21-inch black and white TV television production jumped to 25-inch color TV, the process will contain a large number of science and technology.

3 competitive

Brand innovation, you become a new brand. This brand in the market competition can have characteristics, champion, such as changes in the original Volkswagen Beetle car shape, innovation and a "Q version" of the Volkswagen Beetle car with a new generation of consumers to share the old Volkswagen Beetle car feelings, by consumers, with a strong competitive edge.

4 loyalty

Brand through innovation with the original brand does not have, in industry-leading features. Through innovative brand to provide consumers with better and more superior brand quality, brand service will be greatly increased customer loyalty. Nokia has introduced a new brand, let the consumer benefit, happy for them, which increases consumer loyalty is very helpful.

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