The relationship between brand and country

The relationship between brand and country

        Brand image and the economic strength of the national representatives. A country or region of the brand's reputation in the international market and the number of how many countries and regions, reflecting the overall image and economic strength, in turn, the state and the region's economic strength and continue to foster and strengthen a brand's position in the international market . Establish a strong brand, not a few, small business thing, but with the strong support and national publicity inseparable.

       That the Japanese once said: "There are two representatives of the Japanese face: the left cheek is a Panasonic, a face is a Toyota." Branding experts generally believe that in today's business and industry, brand growth and profitability is the main engine .

       Of today's China, cultivating their own world-class brand, its significance beyond the economy itself. To some extent, understanding, world-class brand business card of a country, as people see Coca-Cola, Marlboro and other brands, they will think of unrestrained optimism of American culture, and positive spiritual content and strong comprehensive strength.

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