Classification of the brand

Classification of the brand

According to different criteria, the brand can be divided into different categories.

1 brand awareness of radiation according to the regional classification

(1) local brands. The local brand is a brand within the region, only local people know that products are only sold in local production.

(2) regional brands. Region played in the province equivalent to brand the brand has a certain popularity and reputation.

(3) domestic brands. China have a higher visibility, reputation of the brand, such as Changhong, Lenovo computers.

(4) an international brand. Have a higher visibility in the international market, reputation of the brand, such as Marlboro, Sony.

2 different categories based on product and business links

(1) the manufacturer's brand. Only products of the brand product design company, such as Haier, TCL and so on.

(2) vendor brands. Divided into two levels: one is based on the seller of the characteristics of the target market, combined with the product's features and characteristics of the brand for the product design, such as Nike. The second is the vendors on their own unique business philosophy, marketing, service and the creation of the brand, such as Wal-Mart, China Resources Group and other products.

3 different categories based on the use of brand

(1) capital goods brand. Only products used to produce other products, belonging to the company's fixed capital, brand essence, the product line is not particularly important.

(2) commodity brand. Only a low unit value, consumption frequency out only to buy items such as toothpaste, shampoo, etc., the brand of these products, more important, so many strong brands such as Crest, Rejoice and so on.

(3) pleasure goods brand. Pleasure of life only to meet consumer brands such as Rolex watches, BMW and so on.

4 According to the relationship between brand and consumer categories

(1) functional brand.

(2) personality-based brands.

(3) the pioneering brand.

(4) groups (community)-based brand.

(5) iconic brands (Icon Brand).

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