Brand - the main weapon of competition in the market

Brand, has become one of the most popular word. In the context of economic globalization, market competition, the brand has become the main weapon, the title cut is a measure of a region and a country's overall economic strength of an important symbol.

        In an increasingly competitive market economy, the vast majority of the resistance to increase the company's marketing and profits generally lower, the average product life cycles, frequent new product into the market, with strong brands more and more attention to existing brands advantage. Therefore, the development of brand strategies increasingly reflect its importance. Survey showed that a well-known brand can raise the price of the product itself 20% -40%, and even higher. No brand or the brand is less well-known companies usually face the threat of being out of the market.

        Well-known U.S. brand expert Larry Light said: "The future of marketing is the brand of war, that compete each brand competition. Has a more important market than with the factory, and the only way to have a market with strong brand." Brands as long as self-evident. A company's brand is its main source of competition and valuable strategic asset. Therefore, to enhance the brand a competitive advantage is to improve the overall competitiveness of the important means!

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