Brand marketing communications

Branding integrated marketing division dedicated to brand promotion, brand positioning and planning based system for the brand channel development, investment planning, franchising with professional planning programs, and through a series of media communication, public relations strategies, activities, and other soft paper speculation, build a good reputation for the brand communication and brand reputation. In particular, the establishment of the store system, training system terminal, services, brand planning and promotion, promotion planning and implementation of the annual market model to create a new brand planning and other public relations activities and has extensive experience.
Main tasks:
> Brand integration strategies to promote annual
> Media outreach strategy - media selection in advertising media mix selection of advertising efforts, setting time
> Soft promotion strategy - public relations event planning software event marketing hype published paper
> Evaluation of brand communication - dissemination of results evaluation and follow-up the difference between the target program improvement
> Store system - Franchise Handbook, Franchise training manuals, franchise operations manual
> Service Design and Management - service brand planning service code of conduct "Customer Service Manual," customer service processes and systems
> Investment planning - the overall investment strategy investment program to promote investment theme of investment planning investment media selected investment budget manual
> TV advertising planning, creative and production - television of film production planning television creative corporate image film feature film film

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