Brand stories - people like Ferrari

Ferrari is a unique brand, it's not only the best selling sports car, is the greatest dream and passion.

Ferrari man keen on adventure and challenge, he is shuttling between the city forest warriors, hard and soft, bohemian; he is separated from the messenger of the past and the future, tells of honor and eternal.

They left the impression that almost seems perfect, there is no disadvantage, because the courage of human inherited one of the most noble.

Like Ferrari are adventurist, or how they would have the courage to drive a more than 200 kilometers per hour speed of the machine? Eye blink effort, Ferrari will be out of hundred meters away, so speed is not everyone can afford, a Ferrari not only courage, but also need a great deal of dignity. Although we have to admit, most of the world's top sports car the ultimate fate is lonely rich live in luxury garage, however, believe that every car is a dream With the birth of the greatest challenge, beyond, the conquest of their mission in life. This mission does not dissipate as revel in circulation and also the sinking of most of the time will not compromise, no matter how long parked in the garage, as long as the one on the road, they would immediately broke out in a slightly with the arrogant attitude, such as lightning gallops away.

Ferrari has a lot of people, able to open a few more bad good, but few people Ferrari. Acting style deviant Oracle's founder and president of tension Ellison is a typical example. In Silicon Valley there is the "bad guys" known software tycoon, in the words on the cover of his album's a proud uninhibited: "God and different from Ellison: God does not think of themselves as Ellison." He Another famous saying that he's more free-spending philosophy - "If you do not intend to put the money as all the same then I spent like a taste of that." In his mind, including a taste of extravagance: with Open Ferrari sports car with a bad few, have adequate private aircraft and yachts fleet and fleet composition. He is extremely obsessed with the spirit of Bushido, build their own solar eclipse in the house is of no use any nails, all the wood phase, in exchange for $ 40 million spent, after all this, he said, just to try to build a home in Japan , the most authentic Japanese-style houses.

Ferrari list of how can a man less "car" and Schumacher? While the media is always a controversial figure, but Schumacher its excellent performance and extraordinary talent, the undisputed world's best drivers car of the altar. Schumacher retired at the time, he has accumulated 10 billion euros of wealth, Schumacher is a luxury family man, in order to let the family live better, he spent 24 million euros in Lake Geneva, a private mansion built - "Shu Fort." Hu Mach like ordinary life, so leave the fast-paced Monaco, Geneva, came to the quiet limited. But Schumacher will not be over-consumption, he thinks that spending must be meaningful, so he never went to the casino nightclub debauchery, or spending billions of dollars.

Ferrari style.

Balance between technology and art

From the beginning, Ferrari will be a day to produce only 17 cars of the "iron law", as not to undermine the Ferrari "technology and art" balance, so each one is no Ferrari critical works of art. Ferrari face was no more than 5,000 customers, so every customer will enjoy a very attentive and personalized service.

All-around production

Ferrari produced only the most high-end sports car, and never produced four-door, and never seek foundry, all the parts all produced in Italy, and are basically manual production. Ferrari did not want Williams or McLaren as only the chassis, while the engine is manufactured by other companies use. What Ferrari have done, he is the only production of its engine, transmission, chassis sports car company, which is legendary.

The establishment of the impulse driving

Ferrari's greatest strength is different from its competitors is that of innovative nuclear technology solution, which is the core element of the impulse to resume test drive. Bentley and Rolls Royce compared to so many people keen to talk about calfskin and Italian walnut, marvel at the car's advanced audio and bar, ideal for the Ferrari power of competition to manufacture, can be regarded as "a pure The Pegasus. " Ferrari cars adhere to the concept of half a century - to the streets is a sports car, the car repairer end principle, and now continues.

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