Brand planning department dedicated to brand integration plan, provide the research from the diagnosis, comb planning, positioning planning, named to brand management of the scheming, for the brand strategy of the brand positioning the diversity of the set and brand value, combined with the current situation of the enterprises for brand comb, and find the best brand construction and brand management. Especially in large group brand comb and planning, new products on the market planning, old brand the reshaping of planning, accumulated the rich experience.

Main duties:

> market environment research--industry competition environment research, analysis, benchmarking enterprise analysis

> brand diagnosis and evaluation, the enterprise internal research, brand comprehensive evaluation

> brand strategy planning, brand vision brand development strategic planning

> brand relationship-brand architecture framework comb diagnosis

> brand orientation, the consumers (customers) positioning market positioning brand positioning difference brand image positioning

> core brand philosophy refining and expounds-the core value of the brand core brand appeal points

> the brand culture system-brand brand story background comb brand connotation the core value of the brand brand personality brand spirit

> brand names-named after the enterprise brand name products son named

> brand slogan (communication language) originality

> brand management, brand management system brand management structure brand management function construction brand management scope and process